Schick-3D Hair Simulator

Cannes to the People JWT presents the Schick Revolution, an innovative tool with a built-in electric trimmer for facial hair design, is to be launched in Japan, a country where only 20% of men have facial hair. Our challenge was to develop an innovative idea that will double the number of Japanese men with facial hair. The solution: based on the identified consumer insight, "if I can find a facial hair style that fits me, I'd like to have one", we created a simulation site on PC and mobile phones where men can find the style that suits them best.

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